Hello! My name is Lorenzo Orlando Caum.
I am an entrepreneur at Enzo12 LLC.
I’m passionate about marketing and I’ve recently discovered an interest in ecommerce and behavioral economics.

Learn more about me →

The Glif for the iPhone 4

by Lorenzo Orlando Caum on July 10, 2011

The Glif is a product of Studio Neat. It is a simple iPhone 4 accessory that allows you to prop up your phone at different positions or use it with a tripod. It was funded via a project on Kickstarter with over 5,200 backers. Their original goal was $10,000 and they vastly surpassed that ending at $137,417!

It is made of recyclable rubberized plastic and will work with any iPhone 4 — GSM, CDMA, white, or black. Continue reading →

Setup the Buffer bookmarklet on the iPad

by Lorenzo Orlando Caum on June 6, 2011

Buffer is an online service that allows you to tweet to your followers through out the day. You focus on adding tweets to “keep your buffer topped off” and Buffer manages the scheduling. It runs on any of the modern browsers via Bufferapp.com. In this post we will teach you how to add the Buffer bookmarklet to your iPad so that you may share content with your followers on the go.

We will need to create a bookmark and then go back and edit the bookmark to include the Buffer bookmarklet JavaScript code. The steps that we will be following are similar to the install steps for Instapaper on the iPad–only we will be inserting a code unique to the Buffer service.

How to add the Buffer bookmarklet to the iPad

  • First be sure you’ve had a look at the install steps for Instapaper via the link above so that you are comfortable with the steps.

The remaining steps will be completed via the iPad only but keep it open on your computer browser so you can continue to follow the steps. Continue reading →

Does your company embrace and stimulate a unique culture?

by Lorenzo Orlando Caum June 1, 2011

Recently, on a flight out of Las Vegas, I had the opportunity to fly with Southwest Airlines. The entire experience was rather unique and I believe that it is a story that business owners can learn from and apply to their own businesses… Don’t miss the flight While waiting for my flight, I received a text message [...]

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Simple tips to avoiding the freshman 15

by Lorenzo Orlando Caum April 1, 2011

The freshman 15… The WHAT? The freshman 15 refers to the amount of weight a freshman will “gain” as a first year student. Is it valid? Yes to a point–studies across the world have various results (a range of variables) but when analyzed they show that the average weight gained is typically less than 15 [...]

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When things go wrong…keep the customer in the loop

by Lorenzo Orlando Caum March 30, 2011

This post is focused on customer service and why more businesses need to embrace it. Late one evening while browsing this site, I noticed that some pages were slow to load and some did not load at all. I decided to try a different browser but that didn’t solve the issue. I also tried a [...]

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Automatically upload videos and pictures from your digital camera with the Eye-Fi Pro X2

by Lorenzo Orlando Caum March 19, 2011

The Eye-Fi Pro X2 is a must-have product for anyone with a digital camera. It makes taking pictures more enjoyable because it will automatically upload your photos for you. No more searching endlessly for that USB cable just so you can connect your digital camera to your computer and download and finally upload to the [...]

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The four stages of group development by Bruce W. Tuckman

by Lorenzo Orlando Caum March 15, 2011

Bruce W. Tuckman is a well-respected psychologist from Princeton University. He created and developed the 4 stages of group development after analyzing the behavior of small groups in a variety of environments. He believed that these stages were all needed in order for groups to achieve maximum effectiveness. 1st stage: Forming In this first stage, individuals strive [...]

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How to install the Read it Later bookmarklet on the iPad and iPhone in mere minutes

by Lorenzo Orlando Caum March 14, 2011

Read it Later is a service  for creating and saving a reading list that can be accessed online or offline. It is available for a variety of platforms–a web-based version via Readitlaterlist.com as well as for iOS, Android, Blackberry, S60, Web OS, Windows Mobile, and eBook readers. In this post, we will show you how [...]

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